von Julie Davis Veach Februar 19, 2021


Case Study | MFA Graduate Thesis Project

Academy of Art University Graduate School of Web Design & New Media

Week 2

Identify the Project

This week, I am focusing on the process of brainstorming inspirations and themes for my big project. I had so many ideas and it was a little overwhelming.

Let's create a brainstorm together!

To create your brainstorm board you will need:

  • Sharpie
  • Post-It Notes

I found I had to reorder rearrange my ideas, themes, and inspirations several times. Also, knowing that I had to have 10 themes and 10 inspirations inhibited my flow. The size of my poster board may also have created a restriction because it was not large enough.

Here is what my brainstorm initially looked like:

Brainstorm Board - First

And then it looked like this:

Organized Brainstorm Board by Julie Davis Veach

Ultimately, the linear act of making a list helped me to logically organize them all. This is my first page (12 pages total) from my list version of my brainstorm:

BrainStorm List Version Page 1 of 12 by Julie Davis Veach

During my process I was able to identify and pin-point several inspirations. Here are just two examples I found on one of my favorite inspiration sources - Pinterest.

The first is an app called Silk Interactive Generative App.
It's amazing- try it out for yourself.

Silk Interactive Generative App

The second is the Japanese collective teamlab digital art exhibition in Tokyo. Use this link to have a look!

Japanese collective teamlab digital art exhibition

Coming Up Next …

Next week we will look at:

  • Conducting a Card Sort
  • See how a topic leads to a project
  • Explore the scope of the project
  • Create something original, useful, and beautiful


 This blog will serve as a place to create my case study. I invite you to follow along with me as I journey through this process.

Thank you for reading and for your interest.

Julie A. Davis Veach

Julie Davis Veach
Julie Davis Veach


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